Exposed to so many beautifully crafted pieces through her global travels, Amal witnessed and supported so many artisans who continue to employ and pay homage to traditions of exquisite luxury craftsmanship, inspired designs and breathtaking touches of contemporary innovation.
Amal’s view of the handbag “world” is that any woman’s handbag should first and foremost stand out as a piece of unique art – something just a little bit out of the ordinary. Almost classic yet contemporary in design, Amal feels that carrying the AIDA Bag should make every woman feel unique, enjoy its “Art”-inspired luxurious feel whilst exuding her own signature style. As a bold statement in itself, Amal feels that a woman's bag should, in fact, be the centerpiece to what she may wish to wear that day!
Whether it is our current KERMA civilization-inspired Collection today or future designs, our leisure bags will continue to have an artistic flair, always emphasizing craftsmanship and always embodying her global influences.
Inspiration and Design
To pay homage to the innovations and artisanry of ancient civilizations, this particular collection draws its inspiration from the Ancient Kingdom of Nubia. In this KERMA Collection, each AIDA Bag takes its inspiration from museum pieces or ancient design influences such as ancient hieroglyphic script, semi-precious stones, blue-faience jewellery or pottery or from Nubia’s love of dramatic gold jewellery.
Taking inspiration from such old civilizations’ innovative and luxurious craftsmanship, Amal feels that her collection would be a perfect medium for others to seek out and learn more about these often forgotten ancient creative legacies.
Handmade in Italy, the AIDA Bag design combines both precision tailoring and admiration of old style “retro” glamour. For your leisure outings, The AIDA Bag is conceived to be versatile enough for styling with pretty dresses, formal wear or simply with a pair of casual jeans.
The interior of the Bag, of course, retains the MEDANI concept of functionality with style - with small interior compartments for your phone, wallet and eye/sunglasses and a quick access silver tone key-ring holder. The AIDA Bag also has a fun separate zip-bottom compartment to place any items such as your makeup-bag or a small tablet for safekeeping - or anything else that you wish to take along.
*With its stylish yet functional design, we are also noticing that some of our clients are using the AIDA Bag for travel as well.
Specification & materials
- Handmade in Italy, with “limited production for limited waste” principle
- 100% European hair-on cowhide with silk printed
- Silver-tone hardware
- Smooth grain leather handle 8.5cm
- Smooth grain leather bottom side of the bag
- Dimensions: W 37cm (at bottom) and 30cm (at top) H 30cm handle H 8cm, L 14.5cm (at bottom) 8cm (at top)
- Two magnet snap-closures on upper bag closure
- Interior of case has easy view 3 compartments/pockets for holding eye/sunglasses, wallet, phone and one (23cm) silver tone zip-closure pocket
- One silver tone snap close key holder
- Interior small logo embossed leather pocket for business cards
- Bottom separate zipped compartment with silver tone 3-sided 71cm zip for holding make-up bag, tablet, etc.
- Logo embossed interior leather pocket and on exterior leather zipper puller
- Lining: 100% Cotton
- MEDANI dust bag
The AIDA Bag is 100% European hair-on cowhide (laser cut and/or reverse laser cut or silk printed) will require special handling as over time leather may crease and soften which is part of the natural aging process. There may be possible loss of the cow-hair and/or colour fading due to the natural aging process.
To ensure product longevity, wipe with lightly damp cloth for cleaning, avoid prolonged exposure to harsh sunlight and avoid water.
When not in use, place the product in The AIDA dust-bag or box.